Winsupply brings immersive VR bath and kitchen shopping to plumbing showroom customers

DAYTON, Ohio, October 30, 2017 – Winsupply Inc., one of the largest distributors in the nation, is bringing three-dimensional virtual bathrooms to its plumbing showrooms allowing customers to personalize their remodeling or building experience. The company introduces its Libby VR Winsupply Virtual Showroom, offering both virtual reality and augmented reality technology that enable bath and kitchen customers to shop in a 3D environment.

With Libby VR (Luxurious Inspiration Built By You), customers can immerse themselves in the bathroom of their dreams. Using the latest in virtual reality technology they will be able to customize textures, flooring, paint colors and, most importantly, shower systems, bathtubs, faucets and vanities.
Winsupply is introducing Libby VR in partnership with American Standard, part of LIXIL, which has led the way in developing innovative bath and kitchen products for more than 140 years.

“Whether your home tastes are traditional, transitional, or modern, we have a virtual environment for you to customize and find design inspiration,” said Daryn Cherry, national showroom manager, Winsupply Inc. “You’ll be able to design a master bath, guest bath or even a powder room. Utilizing Oculus Rift VR goggles, it will look as if you're immersed in the bathroom of your dreams. You’ll be able to move around in the room virtually to see and instantly change each element, from the flooring to the shower fixtures to the vanity sinks.”

Mark Terrel, American Standard national accounts manager, sees the Winsupply Virtual Showroom as a “great opportunity for Winsupply in the remodeling, new construction and showroom market. It’s going to extend the showrooms with their contractors and their remodelers. It’s going to allow them to view the product within their home in the environment it’s going to be staged.”

The Libby AR (augmented reality) will allow customers to bring to life 3D models of the latest faucets and fixtures in a customer’s own bathroom or kitchen. “No more guessing games on what that faucet or shower system will look like in your bath or kitchen,” Cherry said.

Libby AR is an easy to use smart phone app. Selecting a fixture to view in 3D, the customer can place a printed marker at the desired location in their bath or kitchen and a 3D model scaled to size will appear on the smart phone screen using the phone’s video camera. The phone’s live screen video image lets the customer see how the fixture would look installed, even allowing the customer to change vantage points to see it in three dimensions. The Libby AR app is available for download on the App Store and Google Play.

Customers using both the Libby VR station and the AR app can create favorites lists of products to share with a spouse, designer or contractor while using the VR station or AR app.

Cherry demonstrated the Libby VR Winsupply Virtual Showroom at the recent EVOLVE showroom conference in Savannah, Ga. “I thought the Libby platform would make a splash, but it was even bigger than I expected,” Cherry said. “We had a line of people for four hours straight to see the VR and AR demos.”
Winsupply is rolling out its Virtual Showroom initially to 10 showrooms around the U.S. including locations doing business as Winsupply, Winnelson and Noland. The Winsupply Virtual Showroom will appear in more Winsupply showrooms nationwide in 2018.

About Winsupply Inc.
Winsupply Inc. ( is a leading supplier of residential and commercial construction and industrial supplies and equipment headquartered in Dayton, Ohio. The privately-held company has more than 580 wholesaling locations in 45 states and offers entrepreneurs the unique opportunity to own a meaningful part of the local business. Collectively, Winsupply is known as “The Winsupply Family of Companies” and includes Win-branded locations, Noland Company, Carr Supply, Security Plumbing & Heating Supply, Wyatt Irrigation and Electrical Sales, Inc. In the family are companies conducting business-to-business wholesale distribution of supplies and equipment in plumbing; hydronics; pipe, valves and fittings; HVAC and refrigeration; electrical; fastening hardware; waterworks and utility; pumps; turf irrigation and landscape; and fire system fabrication. Follow Winsupply on Facebook, LinkedIn, and Twitter.

About American Standard
American Standard makes life healthier, safer and more beautiful at home, at work and in our communities. For more than 140 years, the brand has innovated and created products that improve daily living in and around the bathroom and kitchen for residential and commercial customers. It has been recognized with more than 35 product innovation and design awards in the past five years. American Standard is part of LIXIL, a global leader in housing and building materials products and services. Learn more at, or follow us at,,,,

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